Insights: Notes on Strategy, Workshops and Event Planning

08/ Insights

General thoughts on the work I do with founders, teams, and event-led brands: the patterns I keep noticing, the questions that show up in almost every room, and the small reframes that tend to make everything else easier.

Framework

Naming the real blocker

The thing that annoys you most is rarely the thing holding you back. A short method for telling the two apart.

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Behind the scenes

Designing an event you can hand off

Why the playbook, not the presence, is the real deliverable in event planning, and what has to be in it.

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