Naming the real blocker

08/ Insights · Framework

If you ask a business owner what is in the way, they will usually tell you what is irritating. Those are different things.

All insights

Most stuck businesses are not short on ideas. They are short on an accurate picture of what is actually costing them time, money, or momentum. The loudest problem gets all the attention, and the expensive one keeps running quietly in the background.

The context

This comes up in almost every strategy session I run. Someone opens with a list of five things that need fixing. All five are real. Only one of them is holding the others in place, and it is rarely the one at the top of the list, because the top of the list is sorted by annoyance rather than by cost.

What I do

I stop working on solutions and spend the first stretch getting the picture right. Three questions do most of the work. Where does the week actually go. What gets redone, and why. Which decision has been deferred the longest.

Then we map it out where both of us can see it. Written down, the priority usually stops being a matter of opinion. One item turns out to sit underneath several others, and that is the blocker.

The last step is doing something about it in the room. Not planning to. Working the real thing once, together, so the fix has been practised rather than promised.

The lesson

A named blocker is worth more than a long plan. Once you can say the constraint out loud in one honest sentence, the next move tends to be obvious, and everything you were going to do instead becomes easier to drop.

You can see this play out in the weekend strategy intensive case study, or read more about how this shows up in Strategy & Clarity work.